Dear Manager,
Hope you are doing well!
We are excited to start working on this problem statement. As we get started, I believe that Maruti should consider the following factors:
- A) Financial factors
- What are the resources required (capital and manpower) to launch additional brands?
- What is the potential ROI and cost implications?
- What is the opportunity cost?
- B) Non-Financial factors (Objectives and internal factors)
- What is the objective of product launch?
- Would product cannibalization be an issue?
- What is the maximum & minimum price point for launch of various brands?
- C) Non-Financial factors (Industry)
- How is the overall SUV market trending (sales increasing vs. decreasing)?
- Who are our competitors in this segment? What is the price point our competitors are playing with for similar models?
- What are the most important features for customers in this market?
Also, would be great to get answers for these questions. Let us know if it is easier to answer these questions over a phone call. Will be happy to schedule a quick call, if you prefer a conversation. Thanks for your time again!
Regards,
Your Name