Lesson #1: Sample project to experience the role of consultant & first task – Blue Chapter

Lesson #1: Sample project to experience the role of consultant & first task

Please solve the below SAMPLE problem (You will be solving this kind of problems as a consultant)

  1. Our client “Suzuki” is a car manufacturing company based out of India. They own car brands such as Desire, Alto, Zen, and Breeeza.
  2. A few points to remember about the client:
    1. They are the market leader with a 40% market share in the 4-wheeler segment.
    2. Our client’s overall market value declined from 42% in 2019 to 40% in 2020
    3. The overall SUV market in India is growing, whereas our client’s presence in this growing SUV market is limited
    4. Our client is highly regarded for reliability and after-sale service convenience. However, the client is not known for innovation.
    5. Our client has one brand in the SUV segment (Breeeza). And the rest of the brands are within the price range of 5.0 to 12.0 lakhs rupees ($8,000 to $18,000 USD).
  3. Our client is now planning to launch a few brands in the SUV segment. However, our client is not sure at what price point they should be launching the brands. 

TASK: Please think about the factors that Maruti should consider while launching these brands. Write an email to your manager sharing “the factors that Maruti should consider while launching these new brands”

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